Searching on an iPhone can be fun
You probably agree that nothing can be made too easy. We've been dreaming of ways to make searching on phones easier and more fun.
Today, we're showing off our first native app for the iPhone and iPod touch -- Google Mobile App. It combines powerful Google services with a slick interface, so you can find what you're looking for faster and more easily.
Google Mobile App gives you a single text box to search through your contacts and the web. As soon as you start typing, it scours Google for things to help you. These could be typing suggestions, website suggestions or easy access to a search you made before. Google Mobile App even searches as you type so that you see results as soon as you finish typing. Over time, the App remembers the things you do most and puts them at the top. Finally, Google Mobile App also uses the My Location feature to detect your current location and show nearby businesses on a map.
If you use other Google mobile products you'll find them through the "Explore more" button - all in one place.
Watch this video to see Google Mobile App in action.
To get Google Mobile App, tap the App Store icon on your iPhone, or open iTunes, and search for 'Google Mobile'. You need to have the latest iPhone software update to see the App Store. Google Mobile App is currently only available in the US App Store, but will be available in other countries very soon.
New MMA-compliant mobile image ads
Back in April, we launched our mobile image ads based on the recommended guidelines of the Mobile Marketing Association (MMA). At about the same time, the MMA published its new mobile advertising guidelines. The new guidelines set forth suggested sizes for image ads that were different from its previous guidelines, so our image ad sizes were not in line with the new recommendations.
We're delighted to announce that our mobile image ads are now MMA-compliant. Google mobile image ads now come in six sizes -- three sizes for each of two different aspect ratios: 6x1 and 4x1. We've also increased our file size allowances so you can do even more with your advertising creatives. Watch the video below to see a comparison of the old and new image ad sizes.
We think that working with industry standards like those proposed by the MMA will help us create the best experience for our advertisers and users. We will continue to work with the MMA to ensure consistency between our formats and future guidelines.
And don't worry, if you have an ad in an old format that's already uploaded to your account, it will continue to run. From here on out, though, we'll be accepting uploads only in the MMA-compliant formats. To take a look at our new offering, refer to our mobile image ads example page. You can also get a refresher on our mobile image ads policies.
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