Gartner, Inc. has identified eight mobile technologies that will evolve significantly through 2010, impacting short-term mobile strategies and policies.
�All mobile strategies embed assumptions about technology evolution so it�s important to identify the technologies that will evolve quickly in the life span of each strategy,� said Nick Jones, vice president and distinguished analyst at Gartner. �The eight mobile technologies that we have pinpointed as ones to watch in 2009 and 2010 will have broad effects and, as such, are likely to pose issues to be addressed by short-term strategies and policies.�
Gartner�s eight mobile technologies to watch in 2009 and 2010
Bluetooth 3.0 �The Bluetooth 3.0 specification will be released in 2009 (at which point its feature set will be frozen), with devices starting to arrive around 2010. Bluetooth 3.0 will likely include features such as ultra-low-power mode that will enable new devices, such as peripherals and sensors, and new applications, such as health monitoring. Bluetooth originated as a set of protocols operating over a single wireless bearer technology. Bluetooth 3.0 is intended to support three bearers: "classic" Bluetooth, Wi-Fi and ultrawideband (UWB). It's possible that more bearers will be supported in the future. Wi-Fi is likely to be a more important supplementary bearer than UWB in the short term, because of its broad availability. Wi-Fi will allow high-end phones to rapidly transfer large volumes of data.
Mobile User Interfaces (UIs) � UIs have a major effect on device usability and supportability. They will also be an area of intense competition in 2009 and 2010, with manufacturers using UIs to differentiate their handsets and platforms. New and more-diverse UIs will complicate the development and support of business-to-employee (B2E) and business-to-consumer (B2C) applications. Organizations should expect more user demands for support of specific device models driven by interface preferences. Companies should also expect consumer interfaces to drive new expectations of application behavior and performance. Better interfaces will make the mobile Web more accessible on small devices, and will be a better channel to customers and employees.
Location Sensing � Location awareness makes mobile applications more powerful and useful; in the future, location will be a key component of contextual applications. Location sensing will also enhance systems, such as mobile presence and mobile social networking. The growing maturity of on-campus location sensing using Wi-Fi opens up a range of new applications exploiting the location of equipment or people. Organizations delivering business or consumer applications should explore the potential of location sensing; however, exploiting it may create new privacy and security challenges.
802.11n � 802.11n boosts Wi-Fi data rates to between 100 Mbps and 300 Mbps, and the multiple-input, multiple-output technology used by 802.11n offers the potential for better coverage in some situations. 802.11n is likely to be a long-lived standard that will define Wi-Fi performance for several years. High-speed Wi-Fi is desirable to stream media around the home and office. From an organizational perspective, 802.11n is disruptive; it's complex to configure, and is a "rip and replace" technology that requires new access points, new client wireless interfaces, new backbone networks and a new power over Ethernet standard. However, 802.11n is the first Wi-Fi technology to offer performance on a par with the 100 Mbps Ethernet commonly used for wired connections to office PCs. It is, therefore, an enabler for the all-wireless office, and should be considered by companies equipping new offices or replacing older 802.11a/b/g systems in 2009 and 2010.
Display Technologies � Displays constrain many characteristics of both mobile devices and applications. During 2009 and 2010, several new display technologies will impact the marketplace, including active pixel displays, passive displays and pico projectors. Pico projectors enable new mobile use cases (for example, instant presentations projected on a desktop to display information in a brief, face-to-face sales meeting). Battery life improvements are welcome for any user. Good off-axis viewing enables images and information to be shared more easily. Passive displays in devices, such as e-book readers, offer new ways to distribute and consume documents. Display technology will also become an important differentiator and a user selection criterion.
Mobile Web and Widgets � The mobile Web is emerging as a low-cost way to deliver simple mobile applications to a range of devices. It has some limitations that will not be addressed by 2010 (for example, there will be no universal standards for browser access to handset services, such as the camera or GPS). However, the mobile Web offers a compelling total cost of ownership (TCO) advantage over thick-client applications. Widgets (small mobile Web applets) are supported by many mobile browsers, and provide a way to stream simple feeds to handsets and small screens. Mobile Web applications will be a part of most B2C mobile strategies. Thin-client applications are also emerging as a practical solution to on-campus enterprise applications using Wi-Fi or cellular connections.
Cellular Broadband � Wireless broadband exploded in 2008, driven by the availability of technologies such as high-speed downlink packet access and high-speed uplink packet access, combined with attractive pricing from cellular operators. The performance of high-speed packet access (HSPA) provides a megabit or two of bandwidth in uplink and downlink directions, and often more. In many regions, HSPA provides adequate connectivity to replace Wi-Fi "hot spots," and the availability of mature chipsets enables organizations to purchase laptops with built-in cellular modules that provide superior performance to add-on cards or dongles.
Near Field Communication (NFC) � NFC provides a simple and secure way for handsets to communicate over distances of a centimeter or two. NFC is emerging as a leading standard for applications such as mobile payment, with successful trials conducted in several countries. It also has wider applications, such as "touch to exchange information" (for example, to transfer an image from a handset to a digital photo frame, or for a handset to pick up a virtual discount voucher). Gartner does not expect much of the NFC payment or other activities to become common, even by 2010, in mature markets, such as Western Europe and the U.S. NFC is likely to become important sooner in emerging markets, with some deployments starting by 2010.
Additional information is available in the Gartner report �Eight Mobile Technologies to Watch in 2009 and 2010.� The report is available on Gartner�s Web site at http://www.gartner.com/DisplayDocument?ref=g_search&id=828612&subref=simplesearch.
Mr. Jones will provide additional analysis on the mobile and wireless scenario for 2009 and beyond at the Gartner Wireless & Mobile Summit taking place February 23-25 in Chicago. This Summit offers new concepts and best practices to increase ROI on wireless investment, insights on the future of wireless, and unbiased perspectives on devices, systems, integration and the latest trends. Gartner analysts and solution providers will help unravel the tangle of multiple generations of wireless technologies, evaluate new approaches to teleworking, assess the role of core technologies such as MIDs, RFID, and IP telephony and make sense of the looming platform battles for smartphones, and more. Additional information is available at www.gartner.com/us/wireless. Members of the media can register to attend the Summit by contacting Christy.pettey@gartner.com.
In Pursuit of Government Stimulus Dollars
While sales in technology have gotten off to a slow start this year, government spending may be the best hope for many in the communications industry. Federal spending by the US government is expected to be about $80.6 billion on information technology products and services this year, according to a December study released by Compass Intelligence. According to the report this is a 5.5% increase over last year. The report also noted that spending on software applications will be the fastest-growing segment, with an annual growth between 8.6% and 9.8%. Stephanie Atkinson, managing partner and principal analyst at Compass Intelligence offered the following tips when it comes to marketing to government agencies.
1. Register with the government. You can�t sell anything to a government entity without signing up in the Central Contractor Registration database (CCR.gov). But before you can do this, you�ll need a DUNS Number, a unique number assigned by Dun & Bradstreet Inc. Once you�re signed up, make your status known in e-mail marketing as well as paid search results. In fact, consider adding a new e-mail segment so you can disseminate government-specific deals and services.
2. Focus on the short-term return. Even though governments and government agencies are still spending, they must get approval and, most important, answer to constituents regarding their spending. Projects that show a quick ROI are most likely to happen first, since good ROI makes for good press, Atkinson said. This is where a strong, short-term case study or video customer testimonial can really help, she added.
3. Offer different purchase options. �In the past you bought equipment and paid a monthly services fee. Now we�re seeing monthly costs that include some of the equipment costs,� she said. Either way, be prepared to wait to get paid, Atkinson said, since government contract pay terms are definitely longer than your typical net 45 or net 60. �It�s very likely to see three- or six-month payment terms,� she said.
4. Consider marketing yourself as a subcontractor. There are plenty of companies already registered with the government that are getting contracts but may not have in-house expertise or products like the ones you sell. There are several sites that list the best sources to find such companies, and several firms that broker such partnerships, including FedSources, GovernmentBids.com, FindRFP, and BidNet. Sites like GovCB.com let you advertise your company by posting a vendor profile so other companies can seek you out.
1. Register with the government. You can�t sell anything to a government entity without signing up in the Central Contractor Registration database (CCR.gov). But before you can do this, you�ll need a DUNS Number, a unique number assigned by Dun & Bradstreet Inc. Once you�re signed up, make your status known in e-mail marketing as well as paid search results. In fact, consider adding a new e-mail segment so you can disseminate government-specific deals and services.
2. Focus on the short-term return. Even though governments and government agencies are still spending, they must get approval and, most important, answer to constituents regarding their spending. Projects that show a quick ROI are most likely to happen first, since good ROI makes for good press, Atkinson said. This is where a strong, short-term case study or video customer testimonial can really help, she added.
3. Offer different purchase options. �In the past you bought equipment and paid a monthly services fee. Now we�re seeing monthly costs that include some of the equipment costs,� she said. Either way, be prepared to wait to get paid, Atkinson said, since government contract pay terms are definitely longer than your typical net 45 or net 60. �It�s very likely to see three- or six-month payment terms,� she said.
4. Consider marketing yourself as a subcontractor. There are plenty of companies already registered with the government that are getting contracts but may not have in-house expertise or products like the ones you sell. There are several sites that list the best sources to find such companies, and several firms that broker such partnerships, including FedSources, GovernmentBids.com, FindRFP, and BidNet. Sites like GovCB.com let you advertise your company by posting a vendor profile so other companies can seek you out.
Locate your friends in real time with Google Latitude
Way back in November 2007, we location-enabled all of our Google Maps for mobile clients to bring location awareness to the masses and improve the local search experience. Using My Location, millions of you have been able to easily find yourselves on a map at the touch of a button. But what about finding other people? Lots of you have been requesting to see where your friends are on a map, too. Well now you can with Google Latitude. Latitude is a new feature of Google Maps for mobile, as well as an iGoogle gadget, that allows you to share your location with your friends and to see their approximate locations, if they choose to share them with you. You can use your Google account to sign in and easily invite friends to Latitude from your existing list of contacts or by entering their email addresses. Google Talk is integrated with Latitude, so you and your friends can update your status messages and profile photos on the go and see what everyone is up to. You can also call, SMS, IM, or email each other within the app. Check out the video below to see Latitude in action.
We've gone to great lengths to put this on as many smartphone devices as possible from day one so that most of the people you know will be able to use Latitude right away. There are two primary ways to use Latitude right now:
- On your mobile phone: visit google.com/latitude from your phone's mobile browser to download Google Maps for mobile with Latitude. We currently support most of the popular smartphone platforms: Android, Blackberry, Symbian S60, and Windows Mobile, and we are hoping to see Latitude on the iPhone soon. It will be available through Google Mobile App, and you'll just need to download or update the app from the App store to find Latitude in the Apps tab.
- On your computer: go to http://google.com/latitude from your browser and add the Latitude gadget to your iGoogle homepage. What's neat is that if you've installed Google Gears or if you're using Google Chrome, you can choose to automatically share your location from your laptop or desktop computer -- no smartphone required!
Oh, and I almost forgot to mention - it is available in 27 countries and 42 languages. See in which part of the world your friends are now!
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Search with your voice on Android
Don't want to type a long query, like "U.S. economic stimulus plan", on your T-Mobile G1? Just say it. Or, perhaps you'd like to browse the web without sliding out the keyboard? Well now you can. For those of you with a G1 in the US, the next time you get an Android update (which will gradually roll out starting this week), you'll be able to start searching -- and surfing -- with your voice. And you can use the feature quickly and easily because it's integrated in the Android browser and the home screen search widget.You can start searching by voice with just the touch of a button. On the home screen search widget, look for the microphone button right next to the search box and the search button. Press that button, wait for the "Speak now" prompt, and then say your query. You'll soon see search results formatted for the Android browser.
Also, whenever you're in the Android browser, just press the "Menu" button and tap "Search". You'll see the same microphone button there too.This makes doing successive voice-triggered searches -- and mobile web surfing -- easy and fast. Try speaking your favorite web sites, then tapping on the top search results to get to them.
Note that you can use the "Voice Dialer" app, which you can find on the main app menu, to search for your contacts with your voice to make a call. Or, simply long-press the green call button and follow the prompts on the splash screen.
Finally, if your speech is not interpreted correctly, try tapping the down arrow to the right of the search box and you'll see a drop down list of other suggested queries. Look for your query there. In the meantime, we're constantly working to improve our algorithms, so stay tuned for future improvements.
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