Trailblazing in Portland

(Cross-posted and excerpted from the Hotpot Community Blog)

When we announced the availability of Hotpot last month, we knew from the beginning we were going to take a different approach to marketing the product and engaging with our users, both businesses and consumers.

To that end, we’re excited today to start testing this new approach by launching our first local marketing campaign in Portland, Oregon. Portland is a tech savvy, forward-thinking city with a history of innovation and some of the best coffee houses, microbreweries and parks in the country. Whether you know it as The City of Roses, Stumptown, P-Town, Rip City or just PDX, Portland’s thriving local business community and strong heritage of being a trailblazer made it a great choice for us to try something new.

So starting today and over the course of the next few months, we’ll be out and about in Portland. Here’s a taste of what’s in store:

Business Kits and Window Decals

Every day millions of people search on Google.com to find local businesses, and we want to make it seamless for standout businesses to get discovered online. To achieve this, we’ll be working directly with some of Portland’s top businesses to educate them about Google Places for business and all its benefits. In addition, to help these businesses spread the word, we’re providing owners with special Google Places Business Kits. These kits are a multi-flavored sampler of marketing materials that can help businesses get even more exposure, get them rated and reviewed online, and get more customers through their door. We’re already distributing these to some of Portland’s top businesses, but any business in Portland who has claimed their Place page can request a box.

A central part of the kit is the bright red “Recommended on Google” window sticker. This is not your ordinary sticker. Unlike others, this is an interactive sticker that has Near Field Communications (NFC) technology built right in, allowing people with cutting edge phones like Nexus S to simply touch their phones to the sticker to find out more information about the business. Suddenly stickers are cool again!

This is just the beginning and we’ll be doing a lot more in the upcoming months. For the latest and greatest of what we’re up to in Portland (and elsewhere), keep an eye out by staying up to date via the Hotpot Blog, and by following us on Twitter and liking us on Facebook.

Posted by Bernardo Hernandez, Director of Emerging Marketing

Gmail for Android: better Priority Inbox support and improved compose

(Cross-posted on the Gmail blog.)

When we first released Gmail in Android Market back in September, we said that you’d be getting new stuff faster, and we meant it. After getting thousands of comments on that release, we made a bunch of updates based on your feedback and today we’re launching Gmail for Android 2.3.2.

Priority Inbox

First of all, you told us that you love Priority Inbox and expect much better support for it on your phone. Now you can see important messages in a new Priority Inbox view.

This view includes all important messages in your inbox, regardless of whether you’ve read them or not. You can archive and delete conversations or mark them unimportant from there. You’ll notice the importance markers you’re used to seeing in the desktop version of Gmail, and you can also change a conversation’s importance using the menu. To switch between inboxes or labels, try tapping on the current label.

Ever wanted to know that you got an important message without taking your phone out of your pocket? Now you can set up your phone to notify, vibrate, or ring on just your new important mail (check out Menu > Settings > Priority Inbox).

While Priority Inbox on your Android phone doesn’t have all the features offered in the desktop version of Gmail, we think this is a good start and plan to add even more functionality moving forward.


Improved Compose

Since our last Market update, we adopted a few features related to composing messages from the desktop version of Gmail. Many of you asked for a better way to switch between replying to the sender to replying to all. Now, you can easily switch between reply, reply all, and forward while composing your response.

If you moved to Gmail from another webmail provider and want to continue to send email from that address, now you can send from any address you’ve configured in the desktop version of Gmail.

In addition, you can now respond to messages in-line.

You won’t need to wait for Gingerbread to get these updates. This version of the Gmail app works for Android 2.2 (Froyo) and newer releases in most countries. (Not sure if your device is running the right version? Check here.) Get the update from Android Market (just scan the QR code below, or click here if you're on a phone) and check out the new Gmail. And don’t forget to send us your feedback from within the new version of the app (from your Inbox: Menu > More > About > Feedback).

Posted by Paul Westbrook, Gmail for Android team

ABI Projects RF PA Revenue for Mobile/Cellular Markets

ABI recently talked about the rapid Chinese TD-SCDMA rollouts and the often-maligned GSM/GPRS/EDGE equipment markets have benefited the base station RF power amplifier and RF power device markets. The stated that GSM/GPRS/EDGE RFPAs and devices are still shipping in the millions. The Asia-Pacific region is presently accounting for more than 50% of the RF power semiconductor devices sold into the mobile wireless infrastructure segment.

Recent Chinese TD-SCDMA base station deployments have been massive, and have buoyed RF power vendors to a tremendous degree. That demand is expected to strengthen the market until at least sometime in 2011, and the Chinese deployments will probably only start to slow in 2012. And in a happy coincidence for equipment vendors, 2011 is the expected time frame for LTE deployments in developed countries to really gather a head of steam. Below is a nice graph of how they project the mobile/cellular PA market to breakdown over the next 5 years:

Google Instant for mobile now available globally

When we launched Google Instant for mobile in beta back in November, we announced that we would be supporting additional countries and languages, beyond just the U.S. in English. Today we’re happy to let you know that Google Instant for mobile is now available in 28 languages and 40 countries worldwide. If you have an Android 2.2+ or iOS4 device, just go to google.com in your mobile browser and you will be redirected to your local domain. Then, tap the Google Instant link beneath the search box to enable it.

Posted by Steve Kanefsky, Software Engineer