Touchy Cellphone Users Spur Sales

According to Wirefly, sales of touchscreen devices have grown 56% from the fourth quarter of 2008 to the first quarter of 2009 and currently account for 38% of its cell phone sales. Two factors are driving the sharp increase in popularity of touchscreen phones: The increased choice of touchscreen devices from virtually every wireless manufacturer and its affordability for even the most budget-conscious consumer.

�The mobile industry has embraced the touchscreen,� said Andy Zeinfeld, CEO of Simplexity, parent company of Wirefly. �Consumers are in love with the fluid interface. Many find the touchscreen cell phone easier to learn and easier to navigate than its push-button counterpart. With a simple flick, tap or swipe of a finger, users can quickly glide, zoom and flip through web pages, documents, emails and photo albums.�

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