SA Says 400 Million Connected Convergent Devices in 2014

The Connected Convergent Devices (CCDs) market will claim a global installed base of over 400 million units by 2014, according to research just released by analyst firm Strategy Analytics. The report, �Connected Convergent Devices: The New Battleground,� envisions CCDs filling the gap between smartphones and netbooks�a gap that is ripe for growth.

The firm estimates the value of the CCD market will exceed $50 billion in 2014. Some cannibalization is inevitable, according to the report, particularly among the tablets, netbooks, eBook readers and Mobile Internet devices (MIDs) categories.� All categories have the potential to be very disruptive,� said Peter King, Director of the Connected Home Device service at Strategy Analytics. �However, all have their place in the market, and as casual computing develops, new products such as the tablet can be additive to the market as well as cannibalistic�.

CE, Mobile and PC companies are vying for the consumer wallet with a variety of Connected Convergent Devices, including tablets, netbooks, smartbooks, eBook readers and MIDs. �We have recently witnessed price erosion and product withdrawals in the eBook reader market, and the netbook market growth has slowed down since the introduction of the Apple iPad,� added King. �As rival tablets hit the market by year-end, many driven by Google�s Android, we will see even more competition in this dynamic new market segment.�

This sounds reasonable as these devices have come down drastically in price. With the Kindle now at $139, I am tempted to buy one. If it was over $300 like the original devices, I might as well buy an iPad or netbook and get a device the does several functions.

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